Social media sites that make Christmas easier (and cheaper)

December 13, 2010

Don’t fancy the hassle of overcrowded shopping malls this Christmas? Do your shopping via social media! Here are some top tips:

Let someone else try before you buy

Worried you might be buying a turkey? Check out product reviews before you buy. Retailers like Amazon and ebay have a sophisticated consumer review systems. But, try independent sites such as CNET and Electric Pig where you can see reviews from professionals and consumers side-by-side.

Stuck for ideas

Not sure where to start? Well, see what other people are buying and talking about this Xmas on sites like Kaboodle – a social network for shoppers!

Bargain hunting

In these cash-strapped times, keep an ear to the ground for the latest deals via twitter. Follow discount voucher sites like @MyVoucherCodes and @savoo for £££££s off high street brands.

Safety in numbers

The ultimate social shopping experience: group buying. Club together with your mates (or complete strangers!) to buy the same Christmas gift and benefit from a discount. Check out sites like GroupOn and Crowdity.

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…