Social Snapshot – 05.06.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time.

New report shows Facebook engagement in gradual decline, as Instagram rises. https://po.st/72j6Ts

In a recent report by eMarketer, it seems that Facebook usage is declining year on year. Yet, the social network has just reported the opposite

Instagram will now enable advertisers to boost branded content partnerships as ads. https://po.st/fpgVgW

Instagram has launched its new ‘Branded Content Ads’, allowing brands to boost influencer paid partnership posts

How to write the best YouTube descriptions: tips and examples. https://po.st/SgZWDn

YouTube descriptions can help boost your video views and SEO more than you think! So, to give you a helping hand Hootsuite has compiled 20 tips to help you get ahead of the game

LinkedIn announces new ad research and insights series to help marketers. https://po.st/S0zkGW

LinkedIn is rolling out two new features; LinkedIn Ad Review and a weekly Research and Insights program, to provide users with more insight into the platform.

Facebook launches new Bitmoji-like avatars, starting with users in Australia. https://po.st/6QQJrF

It seems Facebook’s now jumping on the bandwagon of stealing ideas from other platforms, by launching their very own Facebook avatars ‍♀️ ‍♂️

Why B2B brands need to invest in brand marketing. https://po.st/t7khl9

Creativity, storytelling and long-term brand building are just as important for B2B brands as it is for B2C brands.

Twitter adds new account switching option on its web version, reveals new mac app. https://po.st/DeTzzo

Calling all social media industry workers, you’re about to praise Twitter, very highly! Introducing the ability to switch between accounts without having to log out and in again

Unlike social media, Fortnite actually makes you feel better. https://po.st/UtzCLV

In a recent survey looking into social media and Fortnite usage, it’s been found that Fortnite actually improves players self-esteem and the ability to cope with stress.

Twitter tests new options to simplify common engagement actions. https://po.st/J4gaIZ

This was the focus in yesterday’s blog. Didn’t read it? Don’t worry, this link will take you right there

Latest Posts

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
Read More
Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
Read More
I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…
Read More