Social Snapshot – 12.02.20

February 12, 2020

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!

Instagram Stories may be getting a trimming tool.

Instagram is testing out a new tool for Stories, which allows users to trim their content and create picture-perfect Stories ✄

Find out more details here.

Looking to increase Facebook engagement?

Brands are always on the lookout for ways to increase their Facebook engagement. So, to help, Red Website Design has released an infographic detailing 8 ways to increase engagement.

Find out more details here.

Instagram adds ‘following’ categories.

Instagram has updated the way you view your followers by launching categories – separating followers into ‘most seen in feed’ and ‘least interacted with’, as well as ‘earliest’ or ‘latest’.

Find out more details here.

TikTok lands on desktop.

Calling all marketers TikTok users can now upload content via desktop. So, if you haven’t been using it yet, maybe it’s time to start experimenting?

Find out more details here.

Instagram’s testing IGTV Ads.

If you didn’t see our blog yesterday, it’s definitely worth a read! Instagram has confirmed testing of a monetisation program on IGTV.

Find out more details here.

Latest Posts

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.