Social Snapshot – 12.02.20

February 12, 2020

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!

Instagram Stories may be getting a trimming tool.

Instagram is testing out a new tool for Stories, which allows users to trim their content and create picture-perfect Stories ✄

Find out more details here.

Looking to increase Facebook engagement?

Brands are always on the lookout for ways to increase their Facebook engagement. So, to help, Red Website Design has released an infographic detailing 8 ways to increase engagement.

Find out more details here.

Instagram adds ‘following’ categories.

Instagram has updated the way you view your followers by launching categories – separating followers into ‘most seen in feed’ and ‘least interacted with’, as well as ‘earliest’ or ‘latest’.

Find out more details here.

TikTok lands on desktop.

Calling all marketers TikTok users can now upload content via desktop. So, if you haven’t been using it yet, maybe it’s time to start experimenting?

Find out more details here.

Instagram’s testing IGTV Ads.

If you didn’t see our blog yesterday, it’s definitely worth a read! Instagram has confirmed testing of a monetisation program on IGTV.

Find out more details here.

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.