Social Snapshot – 18.09.19

]

The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place, because you know, we’re good like that!

Google wants in on Stories too, adding Stories-like option for photos. https://po.st/UeJwkI

A new feature, which seems to be a cross-over of Facebook’s ‘Stories’ and ‘Memories’ features, has been released for Google Photos users.

Facebook adds new video publishing tools, including live rehearsals and Watch party replays. https://po.st/nuuiRQ

At the International Broadcasting Convention (IBC), Facebook announced new updates for Facebook Live, Creator Studio and Watch Parties.

LinkedIn adds new ‘Find an Expert’ post option to connect with relevant freelancers. https://po.st/S9jSg4

Following LinkedIn’s new services listings for freelancers announced back in July, users are now being given the option to post a ‘call for help’ from professionals, similar to Facebook’s ‘recommendation’ posts.

Snapchat introduces 3D camera mode to add dimension to selfies. https://po.st/JhEyB7

For those of you using an iPhone X or newer, listen up! Snapchat is upping its game with the release of a new 3D camera mode, where iPhone X (or newer) users can apply 3D effects to their snaps.

Facebook’s testing a new ‘Chat’ post type to connect users to private messenger chats. https://po.st/Gl6Otg

Similar to Instagram’s ‘Join Chat’ sticker, Facebook is testing a new option which will allow users to join a private messenger chat from a person’s post – ‘The future is private’.

Adobe Premiere Pro will use AI to reframe videos for all of your social appshttps://po.st/OrM0dV

Another announcement to come out of this week’s IBC comes from Adobe – using AI, creatives will now be able to use an Auto Reframe feature in Premiere Pro to automatically resize videos for the different aspect ratios needed for social.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More