Social CRM: battle of the social login

February 3, 2014

So often in social media we are concerned with what is happening “in platform” that we forget the bigger picture. Over inflated company valuations that we are so familiar with nowadays are down to one thing – data. G+ is the 2nd biggest social network in the world due to the nature of the proliferated content, social sharing and single-sign-on (Gmail) approach, essentially we are talking about a wealth of data rather than a destination network.

Gigya are very much in the business of social data, social CRM and connecting consumers. And their recent research into the landscape of social logins for the last quarter is very much worth noting! It reminds us to think about engagement with social networks outside of the respective platforms themselves. Facebook are still leading the way in this space, with a similar story being told across both desktop and mobile as well as by industry vertical.

But, don’t be surprised to see continued gains from G+ as 2014 progresses and the Google vs Facebook battle roars on.

Infographic source: Gigya https://blog.gigya.com/the-landscape-of-social-login-facebook-makes-a-comeback/

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.