Structuring social media in your biz

June 26, 2018

Our very own Katy Howell has been out and about, chatting to all sorts of organisations from B2B to consumer. What about? Social media of course – their methods and their challenges. In this week’s Serious Social, we get chatty about where to start when it comes to structuring your social media – especially for large brands who need to coordinate across countries or departments. So, if you’re in this boat and want to know where to start, let us help you get on track!

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B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…