Twitter the new Facebook- Facebook the new LinkedIn

There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook!

Behind the scenes, as always, there have been a number of platform updates but one has caught my attention: Facebook job title targeting. Yes, I know this might be boring for you but this is music to my B2B ears!

Currently, when you set up a Facebook ad you can target your audience by interest or demographic. This gives you large audience figures but when you try to target someone from another company it makes life particularly difficult. It becomes a click and hope numbers game. And now…finally…Facebook has introduced Job Targeting!

Just like LinkedIn, job targeting allows you to choose groups of people with specific job titles so that you may advertise to them – easy! For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff. With this feature, you now have a better way to reach a business-to-business audience.

There is one obvious issue that springs to mind. Not everyone lists their job title on their Facebook profile. However, if Facebook want to make this enhancement more meaningful than it currently is then they will figure out a way that forces you to enter more details to your profile. This begs the question…

Are social networks merging? It is becoming obvious that social networks want to have the same advantages as their competitors. But surely the largest social networks have become successful because they are original and offer their users a unique social experience. Will there be one unified platform in the future? I doubt it, but let’s wait and see.

© Nina Matthew “Have you got your eye on the target”. Photo. Attribution 2.0 Generic

Latest Posts

There’s a group of people shaping B2B buying decisions that you’ll never see in your CRM. They don’t click your CTAs. They don’t follow your page. But when your champion forwards your proposal to the wider team? They’re the ones reading it, debating it, and giving the real yes or…
Read More
Our latest snapshot takes a look into the rise in Threads after 2 years in the game. Is Meta clamping down on copycat content? LinkedIn and Edelman open our eyes to a new hidden B2B buyer – and Reddit is tightening its rules. Threads Turns Two: the gift? User…
Read More
The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More