Overcome a social media crisis

Watch on demand when it suits you! Scroll down to see the on demand webinar

Nowadays conversations are being driven by social media. Negative sentiment can travel across platforms and inflate issues, adding fuel to fires.

So if online conversations are sustaining the story, leaving companies open to new risks and even damaging brand reputation, how should your organisation prepare for a crisis? And what can you do to anticipate how online conversations might play out?

Fresh from the Westminster Crisis Communications Conference 2014, Katy Howell will share her recent briefing on surviving a social crisis. Together, you will explore:

  • The financial, brand and customer impact of a social crisis
  • The best approach to planning ahead: spotting vulnerabilities and being prepared
  • The challenge of getting your organisation aligned for online