New functionality for Google Plus Business boosts engagement and customer service

Accumulating connections on Google+ isn’t a problem for some brands – take Cadbury UK with nearly 3 million! But for others, growing the size of the community remains a big challenge when using Google+ Business.

The art (and little bit of science) of growing the follower and fan-base for business profiles on Twitter and Facebook is well understood.  Less so for Google+ Business.

Even for individual users of Google Plus there are many ways to engage and connect. None of these can be replicated with Google Plus Business unless the user is in the circles of the page (i.e they have chosen to connect to the page).

Until now. New changes give community managers of Google Plus Business more ways to engage even if users are not in their existing circles. They can now:

  • ‘Plus One’ post by individual users
  • Comment on post by individual users
  • Share posts written by individual users

This will boost engagement with users, and in doing so will increase the likelihood of individual users adding them to their circles. This will increase the reach.

Google official statement on the subject to the Next Web also sign-posts the customer service opportunity:

“We’re always experimenting with new ways to make the social experience more organic. As such, Pages are now able to comment freely on posts of interest to them. We think this provides a better sharing experience for pages and profiles alike. For example, if someone praises their favourite bakery on Google+, that baker could now say thank you to that customer, right in the stream. Or if someone posts about a customer service issue, that business could reply directly, providing a better user experience.”

There is a lot going on with Google Plus. We intend to provide more analysis on the possibilities over the coming weeks.

© Cadbury Cream Egg. Logo.

Latest Posts

The social media landscape has undergone another seismic shift, and brands that fail to recognise the growing trust gap between marketers and consumers risk being left behind – that’s according to Brandwatch’s 2026 State of Social report. Analysing 910 million online mentions, Brandwatch has found that brands…
Read More
Make social the engine room of growth I’m thrilled budgets are shifting to social; I’m less thrilled by the pressure on lean teams. The board isn’t being awkward, they’re being rational. They want growth. If social now commands a bigger slice of spend, the plumbing must match the promise.
Read More
TikTok has just announced the latest round of creators and organisations taking part in its “Change Makers” programme – and if you’re into content that actually makes a difference, this is something worth knowing about. At its core, the Change Makers programme is all…
Read More