This year, Pinterest’s growth has improved by leaps and bounds. So much so, that it’s ahead of Snap & Twitter. Should you hop over see if Pinterest advertising could be for you? In this week’s Serious Social, we’re chatting about Pinterest’s move towards eCommerce, targeting options and ad formats. Don’t knock it until you know…
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We’ve all been there – you know you want to do something different with your next Facebook post or ad, but you don’t know where to start. Here are three resources that I turn to again and again: Facebook Inspiration Gallery and Creative Hub Your first port of call should be Facebook’s own…
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If you didn’t know already, we’re serious about social. We believe that at the heart of every good social media campaign or strategy is a good understanding of customer behaviours. For that understanding we use data and turn it into insights that inform our content and the way we communicate as our client brands.…
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Instagram may launch long-form, professional videos: Heard the rumours? Instagram want an even bigger portion of Snapchat’s market share. They are even trying to compete with the video giant we all love: YouTube. Why not? A report from the Wall Street Journal suggests that Instagram could release a new feature that allows the…
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According to Pinterest, the platform has seen a 180% uplift in video views in the last year. That figure tallies with what the other social media giants are saying about video, which cements the idea that brands, and social offerings, have to be on the front foot when it comes to this medium. Additionally, Pinterest…
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As the fake news saga continues, Facebook announced on Friday that it’s removing the Trending section from its site. The tool for discovering trending news stories first launched four years ago and, since then, has grown gradually unpopular and was often criticised for jeopardising the legitimacy of the feed. In 2016, accusations of bias…
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The photo-sharing powerhouse is set to undergo another algorithm change in the near future, and this time the focus is on users only seeing content that is relevant to them. This comes as a result of Instagram wanting to understand its community better, both where users and brands are concerned. Instagram have released some…
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At immediate future, we love data. And, we know that data is at the heart of effective social media strategy and relevant content. This week, there have been a couple of announcements on the Insights that Facebook have on offer. With GDPR looming over the digital world, Facebook retracted some of their targeting options. It’s…
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It seems this month every marketer is either talking GDPR or about creating ‘relevant content’. It’s not a surprise as the two are interlinked. With brands needing customers to engage enough to sign-up for consent programmes, content has to be meaningful, to resonate and capture attention. The trouble is the cry for greater relevancy is…
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