It’s been 4 years since Facebook bought the messaging app WhatsApp for a whopping $22 billion, and so far the app has remained ad-free. However, that is about to change in 2019, as WhatsApp plans to roll out targeted ads to its more than a billion users. A spokesman for WhatsApp said that ads would…
Read More
Have you considered making Facebook Groups part of your Facebook marketing strategy? Recent research from Facebook has shown that Groups are seeing more engagement than pages. Groups allow you to start conversations in a way that feels more private, and everyone that joins the Group is likely to have similar interests. It does take…
Read More
It’s easy to think that strategy is a siloed task best undertaken by a planning team, but that’s far from the case. The best strategies are delivered by a multi-disciplined team with differing levels of experience. And never more so than when it comes to social media – there are so many moving parts. Here…
Read More
I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking to make their way into industry.…
Read More
Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format include Deliveroo, Pure Gym, TransferWise and KFC.…
Read More
Once upon a time, Kevin and Mike loved playing with pictures. They created the Instagram app in 2010 to share their passion for photography and image composition, in particular the famous square format. The app, though, grew much bigger and more powerful than the two dads ever expected! It became one of the biggest social…
Read More
Snapchat has announced new functionality it’s calling Visual Search. This is a way for its users to search for products on Amazon from the Snapchat camera. It’s not a feature that will be immediately available to everyone, as there’ll be a slow roll out, but Snap is keen for everyone to know about it right…
Read More
In the week that we released our latest Serious Social focusing on travel, one of the biggest sites in this sector, TripAdvisor has revealed they will be developing a social feed within their proposition. There are 56 million conversations around travel in social… look at the word “holiday” and you’ll find mentions in the region…
Read More
Once overlooked, Pinterest has been going from strength to strength in the social stratosphere. For travel, beauty, and fashion brands, it offers the perfect opportunity to showcase products or experiences, and now they’re looking to improve their influencer offering. Pinterest have realised influencers are becoming more and more active on the platform and brands are…
Read More