Since the advent of social media, never has there been a global pandemic that has required this large of a lockdown across the globe. The reasons for self-isolation are, by now, well-known – even if you don’t have symptoms of Covid-19, and are young/of good health, it is your responsibility to ensure that you…
Read More
Start with the ‘why’. This is [or should be] the mantra for any effective content marketing strategy. This is particularly important with social, where often the hard-sell message needs to take a backseat to genuine engagement and sensitivity when it comes to why social users are on that platform, and why they should even bother…
Read More
When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time. Facebook’s testing cross-posting Stories. As Instagram Stories came first, it…
Read More
Here we go, another “stories” mode on a different social media platform! This time, Twitter are testing the waters with something called “Fleets”, which they are assuring us is not totally like IG Stories; I know what you're thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format…
Read More
When it comes to curating content for your social channels, it’s important to consider the best posting times, copy lengths, posting frequency and the type of content that suits your audience. There is no ‘one size fits all’ rule, so what may work for one brand, may not work for another. Ultimately, you must create…
Read More
It’s the battle we’re all fighting; how do we cut through the noisy opportunity presented by Social Media? On the one hand, we know our target audiences are there and primed to be engaged. On the other hand, the sheer numbers present a hurdle many aren’t aware of. The travel industry, for example, has more…
Read More
Here at IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week… Instagram’s testing IGTV reactions. Instagram is testing out a new feature…
Read More
A lot can happen in a week, and so much more can happen in 12 months. Particularly when it comes to data, insights and the world of social media. So, one year on from our last travel report, there are some big changes you NEED to know about. Especially if you’re a travel brand who…
Read More
Say, you want to advertise your kickstarted, redwood-embossed suitcase made from a titanium-weave shell that’s reinforced with Kevlar, because why would it not be? It’s the next step in suitcase technology, with a built-in sound system and paper shredder. To top it off, it looks pretty swanky. You’re aiming for the moon, trying to reach…
Read More