There is a perception in the industry that B2B “doesn’t do social”. I have often been asked if B2Bs “should use Social Media?” as part of their marketing mix and if “B2Bs can utilise Facebook?”…

Creating a branded Facebook page can be daunting for any business; doing so without a robust moderation policy in place can be disastrous. A branded Facebook page can be an open-invitation for foul-mouthed detractors to fill the page with expletives and abuse. Perhaps less obvious are the implications of a…

Twitter has launched new brand pages with a new look and some useful functionality. For those companies already on Twitter, this news is worth your attention.  Twitter’s new brand pages will better promote your brand in 4 ways: A large header image gives greater prominence to your logo and/or tagline. …

So in the first blog in this series, we established that Reddit is significant online social movement, but what exactly can it offer a brand or business? Monitoring: Businesses can utilise the platform as a go-to for cutting edge news and content. Monitoring the platform for relevant…

Are you familiar with Reddit? Is the social news site incorporated into your social media monitoring and planning? So, what is Reddit? A dark horse of the online world, Reddit is a sharing platform that businesses and brands alike should be au fait with. It’s an online…