Guardian readers felt ambushed by the change

The Guardian Home pageEngaging online really does mean you need a thick skin. Well the Guardian does at the moment, since it launched its new look website last week. This article from the Guardian reveals that no matter the consultation with the online community, there are still detractors. Some felt their views didn’t count others that they had been ambushed by the redesign.

Siobhain Butterworth gives a balanced view of the comments – with not too much rebuttal (although you get the feeling she would like to). I guess the lesson here is that you can please all of the people all of the time!

And on a personal note, I didn’t like the redesign either (too many pics), but then I don’t care. I find what I want through the search box and newsletter links so never notice the home page. The [tag]content[/tag] is what counts for me: and that’s what I come to the Guardian to read.

© Siobhain Butterworth, “Open door”, Article.

Latest Posts

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.
Read More
If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…
Read More
Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…
Read More