Guardian readers felt ambushed by the change

The Guardian Home pageEngaging online really does mean you need a thick skin. Well the Guardian does at the moment, since it launched its new look website last week. This article from the Guardian reveals that no matter the consultation with the online community, there are still detractors. Some felt their views didn’t count others that they had been ambushed by the redesign.

Siobhain Butterworth gives a balanced view of the comments – with not too much rebuttal (although you get the feeling she would like to). I guess the lesson here is that you can please all of the people all of the time!

And on a personal note, I didn’t like the redesign either (too many pics), but then I don’t care. I find what I want through the search box and newsletter links so never notice the home page. The [tag]content[/tag] is what counts for me: and that’s what I come to the Guardian to read.

© Siobhain Butterworth, “Open door”, Article.

Latest Posts

You hit your KPIs. You smashed your impressions. You even got a nice jump in site traffic. And yet… …nothing. No extra budget. No nod from the board. Not even a “well done” from the CFO. Why? Because your data’s doing all the talking and none of the persuading.
Read More
LinkedIn wants you to use video – like NOW You may be familiar with LinkedIn’s Wire Program – well, it’s now called BrandLink, and it’s LinkedIn’s way of persuading you to use video as much as possible. It’s already got its main video users like…
Read More
With shrinking attention spans and endless scrolling, strong design isn’t optional; it’s essential. Even the best ideas can be lost if they don’t look immediately appealing. So, how can you create visuals that stop thumbs mid-scroll? 1. Grab Attention with Bold, Clear Visuals Your design needs to catch the eye…
Read More