The IF Blog: Insights and Trends

Behind the Scenes

Are you looking for better ways to humanize your brand? It can be all too easy to just post on IG about your product or service and see the engagement flag. I think it is important not to lose sight of the human element and […]
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With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce is growing…
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There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…
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UGC is content generated and shared online by brand’s clients or fans. It can be an image, video, comment, review, blog etc. And it works wonders for brands! UGC is one of the best ways for a brand to gain visibility, reach its potential market, communicate its values and advertise…
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TikTok is an entertainment platform powered by communities that drive culture and commerce.  This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective.  It’s no wonder that 66% of…
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A look at how social media can be used for disseminating information about mental health.
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The latest happening in the world of social media from Snapchat and Facebook Stories to Pinterest and Insta full screen - Read the Social Snapshot
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Don’t we all love a pinned post? It’s the first thing anyone will see when they go to check out your Twitter profile (instead of all the gif responses and silly late night musings.)  It’s the perfect post to let people know what you’re about, where they can contact you…
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Ever posted a video to TikTok to see it sink like a stone? Well, worry no more!  TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at. The article…
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Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.
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With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.
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