Approaching your TikTok strategy

With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach a TikTok marketing strategy? We’ve outlined…

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Starting at zero: Building a marketing department from scratch

#ICYMI  Katie Patterson, Senior Account Manager at IF, sat down with Lois Engstrand, Global Senior Marketing Manager, at ClauseMatch to discuss her journey of building a marketing department out of nothing. So what really goes into strategising and building a marketing function at a start-up? Here’s the key takeaways that were covered: Don’t rush your…

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Get reactive on social

Reactive social media is something we’ve seen a lot of recently and was considered a growing trend in 2020 after everyone turned to social at the start of the pandemic. When done well, this type of content can really pay off, but it doesn’t come without its risks. Let’s start from the top. What is…

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Who wants to join the club? Facebook does. 

Well, it was only a matter of time before Facebook (and Twitter) jumped in on the latest growing app trend, that being Clubhouse.   But… What is Clubhouse? I hear you asking. Clubhouse is an audio-only social media chat room. It’s a little talk radio, a little podcast, and a whole lot of conference calls. Similar to round…

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Social Snapshot – 10.02.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed 👇🏼   Instagram’s really pushing Reels A few weeks ago, Instagram released a ‘how to Reels’ guide, but today they’ve…

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