The IF Blog: Social Media Insights and Trends

Top Metrics for Paid Media Campaign Performance

Top Metrics for Paid Media Campaign Performance
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It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…
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There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction.  The next “cool” thing to take off is BeReal
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Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon?  It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…
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Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.
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It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.
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Discover 8 content ideas to make your social media pages look fresh.
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Take a look at the differences between an influencer and a Content Creator.
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Take a look at the latest happening in the world of social media in our weekly social snapshot.
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The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…
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Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.
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Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.
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Take a look at the latest happening in the world of social media in our weekly Social Snapshot!
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For today’s blog I thought I’d talk about some updates that Meta has recently introduced to Instagram Reels, including a new 90 second length. Up until now, Reels have been confined to a maximum limit of 60 seconds.  According to parent-company Meta, these updates “will not…
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Stop doomscrolling! Learn how to craft creative content that resonates beyond the click rate.
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