The IF Blog: Social Media Insights and Trends

Social Snapshot - 21.02.2024

Switch up your backgrounds with Instagram’s AI “Backdrop” sticker Instagram is developing a new AI “Backdrop” sticker, which will allow users to replace the background on their images. The technology works by picking out the main focal point of the image, separating that from the
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Success today is often measured by likes, shares, and followers—and it’s easy for brands to become fixated on primary Key Performance Indicators (KPIs). While these metrics are undeniably crucial, adopting a holistic approach demands a delicate balance. This is where Counter KPIs come into play, serving as invaluable safeguards against…
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In this blog we talk about the stormy seas of burnout and look at some ways to help overcome it.
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For companies within FinTech, the progression of AI has put brands at a crossroads heading into 2024. Research by FinTech Marketing has uncovered some interesting themes that may develop this year – with brand building, value proposition and personalisation key focusses for FinTech B2B companies, alongside growing…
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Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.
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If you’re anything like me, you’ll know of the Super Bowl, but never actually knew what it was for specifically. I may or may not have had to google what sport it was related to yesterday morning… Regardless, I’ve never watched the sporting event for the Super Bowl. But I…
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Working conditions and environment can have a huge impact on mental health, and, equally, someone's mental health can significantly affect performing well in their job. Here are a few dos and don'ts we use at IF for transforming your office into a positive environment.
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What’s in your bag? It better be a mini digicam… extra points if it’s a fun colour!  Over the last year we can see that Gen Z have taken a liking to vintage digital cameras. Between our cult obsession with Mean Girls, low rise jeans and paparazzi style content, creating…
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Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…
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The Dystopian Aesthetics of AI-Generated Art in Social Media Marketing In the ever-evolving landscape of social media marketing, staying ahead of the curve is crucial for grabbing the attention of today’s scrolling-savvy audience. A recent trend that has taken the digital marketing realm by storm is the use of AI-generated…
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Essential Social Media Metrics: A Deep Dive
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In an era dominated by digital conversations and online interactions, the power of words has never been more significant. Social media, with its billions of daily users, provides a platform for individuals to voice their opinions and thoughts. However, the impact of these words, especially when expressing dissatisfaction, can spread…
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Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here: X is experimenting with a specialised video tab X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app.
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In today’s fast-paced digital landscape, where our attention spans have dwindled to less than that of a goldfish (yes, you read that right!), making a lasting impression is crucial. But how do you captivate your audience from the get-go? It’s all about creating visuals that demand attention, leaving viewers in…
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Business to business relies heavily on lead generation via social – but is 2024 set to become a year of serious challenges for companies driving this activity? Brands may need to pivot to new techniques to make its effectiveness optimal. Barriers to lead generation include: Cookie selection from users limiting…
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Last week, we attended the Brandwatch: London Masterclass, where we listened to panels and talks from leading brands, social media platforms (TikTok & Meta), and Brandwatch themselves, about what the future holds in digital marketing. One of the panels was Leveraging Influencers for a Bigger Impact…
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