The IF Blog: Social Media Insights and Trends

When it comes to shooting food products for a social media campaign, every detail counts. From creating visually appealing content to aligning with the client’s vision, it’s a balance of artistry and efficiency. Here you will find some tips for planning and executing a successful food product shoot.

As we look toward 2025, the opportunity for bold moves is undeniable. But what does boldness look like in a landscape marked by complexity and caution?

Ah, colour theory—where art meets psychology and gives your feed some much-needed injection of life Whether you want to be calm and collected, bold and sassy, or somewhere in between, choosing the right colours can set the perfect tone. Here’s a snappy guide to making colour work for you.

LinkedIn isn’t just doing well—it’s absolutely crushing it. Microsoft’s latest report shows that LinkedIn is not only attracting new members by the millions but racking up engagement that other platforms can only dream of—we’re talking 985 million members. Yep,…

With Halloween behind us, it is the perfect time to discuss how to switch between autumn content and the festive, cosy vibes of winter and Christmas. Social media marketing is the place where creativity, planning, and agility come together to drive brand success. To maximize your reach and engagement, a…

(And why you can’t ignore it) 2025 is set to be a turning point for B2B marketing, and not just in the usual “new trends” kind of way. This isn’t about adding a new platform to your mix or experimenting with one-off campaigns. Instead, 2025 is demanding that we rethink…

Everyone has something worth saying. Meta’s Threads platform has new educational tools that can help you say it. Whether you’re struggling to grow your audience or just trying to figure out the best posting strategy, Threads offers a refreshing way to connect. Make It Snappy We all know consistency matters,…

Creating high-quality, visually appealing designs in the blink of an eye is what all clients expect nowadays, but can we humans keep up and deliver? Meeting the demand for constant content without compromising quality can be challenging, AI-powered tools offer quick solutions but relying on them too heavily can lead…

Halloween season is upon us again—the time of year when brands get to dust off their creativity, throw in a dash of spookiness, and unleash some of their most spooktacular ideas. So, grab your Haribo star mix, settle in, and let’s dive into some of the best (and quirkiest) Halloween campaigns of the year.

For B2B marketers, organic social is ever-present. Whether it’s X in accounting or Y in HR, there is constant badgering for departments to share content on social to promote their activities. Unfortunately, this is screaming into the void at the expense of better spent time and resources. There’s the adage…

You’re scrolling through Instagram or TikTok, casually catching up on the latest trends. Amid the flurry of sponsored posts, influencer shout-outs, and carefully curated content, something catches your eye. But instead of sharing it publicly, you hit that little icon and send it directly to your…

As Halloween approaches, social media feeds are packed with festive content. Embracing seasonal design trends can push your social media marketing campaign. This spooky season offers a unique chance to engage audiences, and with minimal effort, you can increase your ROI. So, here is how effective design can transform Halloween…

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling! Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms: Users being…