The IF Blog: Social Media Insights and Trends

How can your brand BeReal?

Learn how brands need to adapt to BeReal.
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Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Make your B2B campaign count! Customers look to expertise before products – how can you leverage your staff and website collateral to make an impact?
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When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares. 
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Top Metrics for Paid Media Campaign Performance
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It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…
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There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction.  The next “cool” thing to take off is BeReal
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Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon?  It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…
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Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.
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It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.
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Discover 8 content ideas to make your social media pages look fresh.
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Take a look at the differences between an influencer and a Content Creator.
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Take a look at the latest happening in the world of social media in our weekly social snapshot.
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The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…
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Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.
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