Created by the straight-talking social media experts at immediate future. From thought-leadership interviews through to tips and advice, always pithy, stuffed with insights to help you break the boring on social. Listen and get you social on!
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Ep 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report? In this week’s Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report, to explore and debate the insights of the report…
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Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about some of the trends, tactics and plans from brands…
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Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re ready to share some with you. In this episode…
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Ep 56: Serious Social – A rapid-fire discussion of how to brief for social media Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital Designer Ollie Farnden, taking you through the do’s and…
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Ep 55: Serious Social – Proving the value of social to your boardroom Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business goals? If all that sounds rather too familiar then…
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Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling up your organisation or team, or just shoring up…
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Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels with the hit movie to explain the complexity and…
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