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Episode 85 - Reporting hell to storytelling heaven

Episode 85 - Reporting hell to storytelling heaven

Marketing data is messy. But the right story makes it meaningful. In this session, Katy Howell and Brandwatch’s Barnaby Barron break down how to turn metrics into narratives that drive real business decisions. If you’ve ever struggled to make a dashboard matter – this one’s for you. Katy Howell: Hello, hello, hello. So I’m back today with this week’s live, and we’re going to talk about diving into something that marketeers wrestle with every day. My name is Katy Howell. I’m CEO of immediate future, and I want to tackle this element of data that’s not the sexy kind, the messy, complicated, dashboard…

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Episode 84: Marketing that builds trust

Episode 84: Marketing that builds trust

First-time exclusive! We’re sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather than lead and what you can do to change that. This is the episode that will turn your marketing into a trust-building powerhouse. Full transcript: Katy Howell: Hello, hello, hello, and welcome to today’s session, weirdly, on a Friday, but on a Friday on purpose, really. If it isn’t too cheesy,…

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Episode 83: From B2B basics to brilliance

Episode 83: From B2B basics to brilliance

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies. Full transcript: Katy Howell: Hello, and I think, I’m hoping we are live. Welcome. Welcome. I’m Katy Howell. I am the founder and owner of immediate future social media agency, and today I’ve got some guests for me to talk about something…

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Episode 82: Back to the future for B2B marketing - planning the priorities for 2025

Episode 82: Back to the future for B2B marketing - planning the priorities for 2025

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment. Full Transcript Hello, we’re here. Honestly, technology, you got love it, aren’t you? Yeah, Streamyard bulked on us, and Joel and I have been here sweating and frantically trying to go, what’s gone wrong? You’re here, right? Apologies for…

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AI in B2B – brilliance or bull?

AI in B2B – brilliance or bull?

Sorry – it’s another AI blog. But we’re not sorry about what we uncover. It feels like there’s been so much to talk about with AI and its impact on B2B marketing, but with very little outputted substance. Are we on the cusp of some tangible outcomes? Is it a brilliant solution to all our everyday needs, or a load of bullsh*t? Let’s cut to it Every day, every blog, every long form LinkedIn post; Will AI encroach on B2B marketing? Well – yes. It already is and it continues to grow. Many believe that the widespread…

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Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content creation, or customer service, this is a conversation packed with insights to help your team work smarter and faster. Full Transcript: CJ: Hello and welcome. I am not Katy Howell, as I’m sure many of you were hoping to see today. Katy, unfortunately, she has Covid. She is very…

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Episode 80: Serious Social — No More Cookies

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act (CCPA). With emerging trends like AI, micro-influencers, and Account-Based Marketing (ABM) campaigns coming to the fore, it’s clear that adapting to these changes while maintaining authenticity and trust in B2B relationships is crucial for staying ahead. Watch the entire video here. In this…

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Episode 79: Serious Social -Growth on Fire: B2B Ignite

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B marketer looking to stay ahead in a crowded and competitive market, this episode is for you. FULL TRANSCRIPT Well, hello. And we’re back with another live. And this time it’s Growth on Fire that we’re talking about, following the absolutely amazing B2B Ignite. So, we’re going to be diving…

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Episode 78: Serious Social — Leading from the Front

Episode 78: Serious Social — Leading from the Front

Convincing Executives to Embrace Thought Leadership Struggling to make your thought leadership content truly stand out and resonate with your audience? In this episode, Katy Howell and executive leadership coach Karen Cuthbert tackle the pressing challenge of why only 15% of decision-makers rate thought leadership as excellent, despite 73% of buyers placing more trust in it than traditional marketing. Join us for a captivating discussion packed with actionable insights and strategies to break through the noise, build trust, and create impactful content that drives success. Don’t miss out on unlocking the true potential of your thought leadership. Watch the entire…

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Episode 77: Serious Social – TikTok Style Video on LinkedIn

Episode 77: Serious Social – TikTok Style Video on LinkedIn

Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it’s transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where we decode the latest trends—so you don’t have to! Learn how to embrace this new format and reap the rewards.Discover the surprising statistics behind the rise of short-form video content on LinkedIn.Explore the dos and don’ts of creating effective short-form video content for your LinkedIn audience.Gain insights into the psychology…

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