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EPISODE 76: SERIOUS SOCIAL - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

EPISODE 76: SERIOUS SOCIAL - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and bolts of a campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀 FULL TRANSCRIPT Good morning, welcome. Thank you for joining us. And welcome along to this not-to-be-missed live edition of what we’re calling the No Fluff Zone. The title of…

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Episode 75: Serious Social - Trends to watch – the rise of the De-Influencer

Episode 75: Serious Social - Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether the de-influencing trend will topple the influencer marketing industry 👉Discover how brands can best work with content creators 👉Learn what to do when brand guidelines start to restrict creativity FULL TRANSCRIPT – Hello and welcome. We’re back again for a Serious Social. It’a been a while. Delighted to…

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Episode 74: Serious Social - Should Brands Dump Twitter?

Episode 74: Serious Social - Should Brands Dump Twitter?

Whilst the Twitter chaos is taking up all the headlines, the big question for businesses is whether they should dump Twitter, or hang in there. There is much to debate, such as ….. 🙀 Does Musk’s behaviour and the increase in hate speech and trolls cause a risk to your brand integrity? How should you tackle brand safety? At the very least you should be monitoring brand mentions  😲 Should you leave altogether or just silence active posting or advertising? Do you have a plan for your exit, or do you risk abandoning customers? For many brands leaving is not an easy…

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Episode 73: Serious Social - The B2B Marketers' Guide To Going Live

Episode 73: Serious Social - The B2B Marketers' Guide To Going Live

What are the benefits of going live on social media? 🤔 “Going live is a great way to make a tangible impact on your audience”. As IF Managing Director, Colin Jacobs says. BUT… to make a real impact you need to do two crucial things: ☝️ Think audience first ❓ and start with the Whys. In this podcast, Colin Jacobs shares his expert insight with the B2B Marketers’ guide to going LIVE, where he discusses the whys and the benefits for your B2B business. If you’re after more know-how to break the social boring, subscribe now.

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Episode 72: Serious Social - The State Of B2B Social Media Marketing

Episode 72: Serious Social - The State Of B2B Social Media Marketing

Audiences are at the heart of social, but only 13% of B2B brands are putting their buyer personas first, and just 3 in 10 are tailoring their content!’ – this was just one of the juicy findings from the B2B marketing research that our CEO Katy Howell recently undertook in partnership with Onalytica. Not only did we find that many B2B brands weren’t putting their buyer personas first, but we also found some very eye-opening industry insights… Check out this podcast taken from Katy’s live ‘The State Of B2B Social Media Marketing’ to discover more. If you’re after more know-how…

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Episode 71: Serious Social – Proving value for every pound spent in social

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed Full Transcript – Well, hello and wow. Hello on this very, very stormy, windy day. I’ve just watched…

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Episode 70: Serious Social – Social that's good enough to eat!

Episode 70: Serious Social – Social that's good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the best strategic marketing that we can apply to social media in order to break the social boring. Around here, we hate wallpaper posts and the churn of basic, and we love to pay it forward by sharing our philosophies. So as ever, if you have any questions for today, do…

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Episode 69 : Serious Social – Bring the social boom

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom  2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting and debating everything that has happened this year on social media. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed Full Transcript – Hello.

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Episode 68 : Serious Social - China - The social Innovator, opportunity and trendsetter

Episode 68 : Serious Social - China - The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, differences, and the trends that are being adopted in the west. If you’re after more know-how to break the social boring, subscribe now.

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Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fix your wider marketing programmes for 2022, and how social integrates to accelerate and enhance the impact to your business. If you’re after more know-how to break the social boring, subscribe now.

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