PODCAST

Episode 71: Serious Social – Proving value for every pound spent in social

Ep 71: Serious Social – Proving value for every pound spent in social. In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads.   If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed Full Transcript…

Episode 70: Serious Social – Social that's good enough to eat!

Ep 70: Serious Social – Social that’s good enough to eat! On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and…

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom  2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting and debating everything that has happened this year on social media. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on Spotify RSS Feed Full Transcript – Hello.

Episode 68 : Serious Social - China - The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, differences, and the trends that are being adopted in the west. If you’re after more know-how to break the social boring, subscribe now.

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fix your wider marketing programmes for 2022, and how social integrates to accelerate and enhance the impact to your business. If you’re after more know-how to break the social boring, subscribe now.

Episode 66: Serious Social – Trust the process

Ep 66: Serious Social – Trust the process In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of ‘trusting the process’. Tune in to find out what it is and how not trusting it will lead to erroneous results.     If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts…

Episode 65: Serious Social – Back to old school social

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and Belle Lawrence outline best practice tips for both organic and paid TikTok strategies. If you’re after more know-how to break the social boring, subscribe now.

Episode 63: Serious Social - Dishing the dirt on data

Ep 63: Serious Social – Dishing the dirt on data  How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to hear from Belle Lawrence as she delves a bit deeper into the subject, exploring the impacts, changes and how you can handle it. If you’re after more know-how to break the social boring, subscribe now.

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the signs and trends you need to look for and how you can adapt and flex to meet expectations as we move into the new normal. If you’re after more know-how to break the social boring, subscribe now.