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Listen to the experts talking social

Episode 1 When Buying Groups Collide

Episode 1 When Buying Groups Collide

This is the first episode of we don’t have time for this. It’s for marketers who are doing more with less, while buying decisions get messier and social, search, content, brand, comms, all of it, keeps getting judged like it’s a nice-to-have.Today’s pain is simple. You’re marketing to three generations inside one buying group and half the time you’re guessing what will land, what will be trusted, and what will get forwarded internally without you looking daft. Tejal Patel is joining me. Tejal is a customer-first marketing leader with previous senior roles across Cisco, Microsoft, and Nokia. She helps teams…

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Episode 87 - The future of AI and social search for travel & hospitality

Episode 87 - The future of AI and social search for travel & hospitality

In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher — and what that means for visibility, traffic, and trust. We covered the messy, non-linear nature of today’s traveller journey, the rising role of AI overviews in search, and the practical quick wins brands can implement right now to lift performance. Listeners will take away actionable steps on using plain language, structured content, captions, and expert visibility to close the…

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Episode 86 – The future of social search for FSI

Episode 86 – The future of social search for FSI

Discover how AI and social media are transforming brand discovery in Financial Services. Social expert Katy Howell and Remarkable’s James Gray explore how platforms like ChatGPT and social media are reshaping how consumers search, research, and connect with brands today. James Gray: There we go. We are live. Give it the first few seconds for people to join. And then we’ll do a nice intro for everybody. Okay. Right, there we go. It’s midday, twelve o’clock. Hopefully all you guys that are starting to come on to this webinar are joining with a cup of tea, cup of coffee…

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Episode 85 - Reporting hell to storytelling heaven

Episode 85 - Reporting hell to storytelling heaven

Marketing data is messy. But the right story makes it meaningful. In this session, Katy Howell and Brandwatch’s Barnaby Barron break down how to turn metrics into narratives that drive real business decisions. If you’ve ever struggled to make a dashboard matter – this one’s for you. Katy Howell: Hello, hello, hello. So I’m back today with this week’s live, and we’re going to talk about diving into something that marketeers wrestle with every day. My name is Katy Howell. I’m CEO of immediate future, and I want to tackle this element of data that’s not the sexy kind, the messy, complicated, dashboard…

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Episode 84: Marketing that builds trust

Episode 84: Marketing that builds trust

First-time exclusive! We’re sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather than lead and what you can do to change that. This is the episode that will turn your marketing into a trust-building powerhouse. Full transcript: Katy Howell: Hello, hello, hello, and welcome to today’s session, weirdly, on a Friday, but on a Friday on purpose, really. If it isn’t too cheesy,…

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Episode 83: From B2B basics to brilliance

Episode 83: From B2B basics to brilliance

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies. Full transcript: Katy Howell: Hello, and I think, I’m hoping we are live. Welcome. Welcome. I’m Katy Howell. I am the founder and owner of immediate future social media agency, and today I’ve got some guests for me to talk about something…

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Episode 82: Back to the future for B2B marketing - planning the priorities for 2025

Episode 82: Back to the future for B2B marketing - planning the priorities for 2025

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment. Full Transcript Hello, we’re here. Honestly, technology, you got love it, aren’t you? Yeah, Streamyard bulked on us, and Joel and I have been here sweating and frantically trying to go, what’s gone wrong? You’re here, right? Apologies for…

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AI in B2B – brilliance or bull?

AI in B2B – brilliance or bull?

Sorry – it’s another AI blog. But we’re not sorry about what we uncover. It feels like there’s been so much to talk about with AI and its impact on B2B marketing, but with very little outputted substance. Are we on the cusp of some tangible outcomes? Is it a brilliant solution to all our everyday needs, or a load of bullsh*t? Let’s cut to it Every day, every blog, every long form LinkedIn post; Will AI encroach on B2B marketing? Well – yes. It already is and it continues to grow. Many believe that the widespread…

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Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content creation, or customer service, this is a conversation packed with insights to help your team work smarter and faster. Full Transcript: CJ: Hello and welcome. I am not Katy Howell, as I’m sure many of you were hoping to see today. Katy, unfortunately, she has Covid. She is very…

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Episode 80: Serious Social — No More Cookies

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act (CCPA). With emerging trends like AI, micro-influencers, and Account-Based Marketing (ABM) campaigns coming to the fore, it’s clear that adapting to these changes while maintaining authenticity and trust in B2B relationships is crucial for staying ahead. Watch the entire video here. In this…

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