We make social work hard. Plans are baked in social data, creativity runs in our blood (and from spending days and nights surfing social channels!), and you’ll have an army of ‘old heads’ (they won’t thank me for saying they’re old, but your team won’t be 12 year olds. They’re practiced, skilled, expert marketers with a talent for social), that know exactly how to deliver business impact and growth.
Everything, yes everything we do is underpinned with social data. Not just the ‘what people say’ but the ‘what people do’ insight. The psychographics that identify your audiences, your niches, your topics and trends, and the gaps that are your opportunities (this is the stuff of life when it comes to social).
Campaigns and programmes tend to flex around four skills that you’ll need if you want to break the social boring and hit the social sweet spot with your customers: