LinkedIn breaks the ice with new personalised conversation starters

Here’s a simple way to engage prospective customers, business contacts and potential employers on LinkedIn. 

So, you’ve built a healthy number of connections on your LinkedIn profile through networking, building connections and your successful career. Asking for advice, and potential job opportunities can be quite nerve racking. LinkedIn’s new messaging feature is here to save the day! With conversation starters, LinkedIn provides suggested copy to help you reach out or reconnect.

How does it work? When you create a new message to send to someone, you can click the light bulb icon with your messaging area. You will then receive a variety of suggestions for starting conversations.


With these three conversation starters, you save time figuring out what to say and start business those important business relationships:

  1. Tell your connections what you’ve been up to: Share your thoughts on an article recently published, congratulate others on their new jobs or career progression and like someone’s work anniversary
  2. Share what you have in common: Connect the dots with your connections by sharing experiences e.g. having worked at the same company, joined the same groups or similar interests and skills
  3. Build engagement by nudging your connections: Mention someone you know and build up your LinkedIn reputation

This is a great feature for someone new to the LinkedIn scene, but ultimately to connect with your contact base in a personal way you’ll have to write the message yourselves! Use LinkedIn as guidance and get the conversations flowing, then the rest is over to you.

Latest Posts

Twenty years ago, I started saying ‘social is the oil in the marketing engine’. Not the fuel. The oil. It reduces friction, carries signals, and makes everything run better. Back then it felt like a hunch. Today we can prove it. If you tune your social properly, you lift search,…
Read More
TikTok has launched a new advertising campaign aimed at reminding people just how important the app has become when it comes to discovering new music. The campaign, called “See Where Music Takes You”, is designed to show how TikTok connects music lovers and helps them find their next favourite songs…
Read More
Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…
Read More