Influencer marketing with ethical, strategic relationships at the core

August 1, 2018

Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a #SeriousSocial where we’re talking about how influencer marketing really can work. Watch for our advice to get the most out of it.

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…

The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…

If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…