Facebook M assistant can now translate French

At first glance, the news of the Facebook Messenger assistant M being able to translate French could be a little underwhelming. French translation isn’t a feature that most users are crying out for. But what makes this announcement a little more interesting is how this translation functionality is being used, which is primarily to assist transactions in Facebook’s Marketplace. This latest news is more to do with the expansion to Messenger.

If we look at this on a small scale, it simply means that the barrier to communicating with someone in another part of the world, is reduced. But cycle this process forward 10 years or so, and you have a platform that could instantly translate any language. This is Facebook pushing toward producing the much sought-after Babel Fish.

Predictive AI will be a crucial feature for all tech giants to master. It’s less a race to the finish line and more a marathon with a number of milestones. This news shows that Facebook is still concerned with connecting people and ensuring there are reasons why people spend time on its platform. Great news if you’re in the business of social media.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More