“Fleets” by Twitter

Here we go, another “stories” mode on a different social media platform!  This time, Twitter are testing the waters with something called “Fleets”, which they are assuring us is not totally like IG Stories;

However, much like Stories, users will see a profile icon at the top of their feed to denote a new Fleet, the difference being that these Fleets wont be overtly public;

I mean, these are very much like every other Story mode but with slight variations – instead of tapping through to get to the next story (or fleet), you’ll be swiping down – keeping in line with how you scroll through your Twitter feed. Fleets are currently being tested in Brazil for Android and iOS with no word on when it’ll be available to the rest of us.

I’m quite looking forward to this, as an avid user of Instagram Stories, having a version of this for Twitter is definitely a step in the right direction for interacting with people but not in an overly public way!

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More