Social Snapshot – 02.12.2020

December 2, 2020

It’s that time of the week again – time for your social snapshot! We’ve got you covered for the latest in all thing’s social media. So, sit back, enjoy and take it all in.

Facebook launches social good website

Facebook’s launched a new website ‘Social Good for Business’, which offers businesses a variety of tools and resource to help advance their business through social.

Find out more here.

2021 social media predictions

It’s that time of the year where everyone starts making predictions about what’s to come in the year that follows. Social media today has released 25 social media predictions for 2021.

Find out more here.

Twitter’s released holiday tips

As the holiday season has officially started, Twitter has released tips on promotion and outreach to help businesses stand out amongst the crowd this Christmas.

Find out more here.

Facebook News launch

Facebook has announced it will be launching its News tab in the UK in January, with many publishers already signed up.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…