Social Snapshot – 07.04.2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social

 

TikTok adds auto-captions

TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to improve accessibility.

Find out more here.

 

LinkedIn updates profile features

LinkedIn has introduced new profile tools that can be used to “bring your professional story to life”, including video headers and creator mode.

Find out more here.

 

And it’s also tapping into the Clubhouse trend

Following the popularity of Clubhouse, LinkedIn has announced it’s developing its own audio rooms, which comes as no surprise following Twitter and Facebook doing the same!

Find out more here.

 

Clubhouse rolls out monetisation

After initially announcing its new Creator Accelerator Program in March, this week Clubhouse started rolling out its payments.

Find out more here.

 

Reels vs TikTok never ends

Ever since its launch last year, Instagram continues to add TikTok-style features to Reels. And last week was no different as the platform launched its new feature Reels Remix which mimics TikTok’s duet feature.

Find out more here.

 

TikTok launches video editor tool

And finally, TikTok has launched a new video editing tool to help marketers, like us, create more native-looking videos for their TikTok feeds.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More