Social Snapshot – 01.12.2021

December 1, 2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media

 

TikTok is testing a new ‘Business Registration’ 

TikTok business profile managers are now able to access the new business registration option in their Business Suite settings.

Find out more here.

 

Instagram launches live test of longer videos in stories

Instagram has now officially launched a live test of 60-second videos in Stories.

Find out more here.

 

Twitter tests new festive features to try over the holidays

Twitter Blue subscribers may soon have some new festive features to try, with a new set of app icons.

Find out more here.

 

Instagram’s users will see video become the focus of the main feed display

Instagram feed will be a combined display of relevant image posts, Stories, Reels and Video content, all displayed on a full screen.

Find out more here.

 

TikTok is testing letting users tag other people in their videos

TikTok tests option to tag other profiles in your video clips as a new way to boost engagement.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More