Social Snapshot – 20.07.2022

July 20, 2022

Social snapshot- Latest social media news

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇

Instagram introduces Creator Marketplace
Instagram is launching an initial test of its new ‘Creator Marketplace’, an Influencer discovery tool that allows brands to find creators they may want to connect with.
Find out more here.

And that’s not all – Instagram launches a new searchable map
Instagram is introducing a new business search tool within IG maps, which will enable users to explore popular local businesses and tagged locations.
Find out more here.

Twitter gives more mentions control to users
Twitter is giving all users the capacity to ‘unmention’ themselves from any tweet discussion and take more control of their mentions.
Find out more here.

Google makes its Ads Creative Studio tool globally available
Google has announced that its Ads Creative Studio tool is now available to all businesses, allowing marketers to create multiple versions of a single display or video ad and customise them for different audiences, locations, languages or contexts.
Find out more here.

YouTube launches a new partnership with Shopify.
YouTube is launching a new partnership with Shopify, giving all eligible creators access to live shopping tools, and enabling Shopify merchants to feature their products across their YouTube channels.
Find out more here.

Latest Posts

The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…

If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…

Travel discovery has moved. People still “Google,” but the real decisions are being shaped by what they see and ask in social, and then resolved by AI assistants that summarise it all for them. It’s the era of social search and Ai discoverability. If your brand isn’t showing up clearly…