SOCIAL SNAPSHOTS – 12.04.2023

April 12, 2023

Get ready to be the life of the virtual party with our weekly social snapshot, filled with all the latest and greatest social media updates to keep you in the loop and on top of your game!

Get started with Instagram Direct tips.

Instagram shares tips for businesses on using direct chats to stay in touch with their audience.

Read more here

Raising questions about ‘Free Speech’ in the app.

Twitter disables likes, replies, and retweets if a tweet has Substack links, users have been seeing warnings pop-up, up in both apps, when trying to link to the other.

Find out more here

Bye bye blue checkmarks 👋🏻

Elon Musk announces the actual date for the removal of all legacy checkmarks will be April 20th.

Read more here

TikTok launches new push on In-Stream purchasing 🚀

Following the success of its shopping initiatives in China, TikTok’s currently inviting selected retailers to join its in-app shopping push.

Discover more here

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
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Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
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How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
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