March 26, 2025
Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look.
Here are the updates that matter, and what you should do about them.
LinkedIn makes itself more useful (finally)
Two actually helpful updates from LinkedIn:
· Calendal integration: Premium Business users can now add a ‘Book an Appointment’ button to their profiles. For anyone in sales, consulting or recruitment, this cuts the faff and friction. No need to bounce between tabs or chase replies. Super useful if LinkedIn is a lead gen channel for you.
· AI-powered predictive audiences: LinkedIn’s ad platform now builds audiences based on your uploaded company lists, using its own data to find decision-makers, job titles and intent signals. A step up from Look a like audiences too. This makes targeting sharper and more efficient. If you’re wasting budget on broad campaigns, this is your test-and-learn moment.
Also worth noting, native video in newsletters is being tested, and some users are seeing new content filters to improve feed relevance. Nothing revolutionary, but more signs that LinkedIn is trying to catch up with user behaviour.
Advice: Check your profile setup and get your Calendly sorted. Then test predictive audiences with a clear CTA. Monitor results weekly, not just reach, but clicks and actual conversions.
Threads is growing up—but is anyone watching?
Meta is pushing updates on Threads to make it feel more personal and less like an X clone:
· Profiles now include up to 10 ‘topics of interest’.
· You can limit replies to followers.
· The new video player finally makes sense.
· Political content is being reintroduced, but only if you want it.
Advice: If you’re experimenting with Threads, these updates make it more viable. Use topic tags to shape who sees your content. Limit replies on opinion posts to avoid trolls. And test short-form video now that playback is decent.
But be realistic. Threads is still small. Prioritise where your audience actually is.
Meta tests crowdsourced moderation. What could go wrong? Hahahah
Meta is rolling out Community Notes across Facebook, Instagram and Threads. Just like on X, users can now add context to posts they believe are misleading. External fact-checking is out. The people are in.
This has big implications for brands. If you post anything about data, social issues or policy, you could be publicly corrected, even if your info is accurate. There’s also the risk of biased or incorrect notes going live.
So, be crystal clear with your claims. Link sources. Avoid ambiguity. And if you’re running cause-led campaigns, make sure your community team is ready to respond fast.
YouTube Shorts gets proper editing tools
YouTube has made Shorts editing less painful:
· Auto-layout reframes long-form content for vertical
· Text-to-speech makes captions more engaging
· Visual indicators help avoid messy overlays
· ‘Add Yours’ stickers invite viewer participation
Advice: Use Shorts to extend the life of existing content. Break interviews, explainers or event clips into under-60-second chunks. Use auto-layout to stay on brand without extra editing.
The bar for Shorts is lower than TikTok, but growing. Now is a good time to build consistency.
TikTok security checkup and what’s really happening behind the scenes
TikTok’s new security checkup tool lets users manage account safety settings in one place. Two-factor auth, suspicious login alerts, device lists. All now in a central dashboard.
But here’s the bigger picture
· TikTok users now spend 95 minutes a day on the app
· Reels dominate Instagram, but TikTok still leads on engagement
· Gen Z uses TikTok for search more than Google
Other developments: TikTok is testing “Voice Chat” for Live, a new Green Screen button in the composer, and making AI-driven recommendations more prominent. It’s becoming more utility and entertainment combined.
Advice: If you’re not investing in short-form, you’re missing the moment. TikTok isn’t just about trends, it’s where people research, learn, and decide what to buy. Content should focus on how-tos, answers, and showing up in search.
Instagram is still in the game—and still changing
Let’s kill the “Instagram is dead” narrative
· 2 billion monthly active users
· 61% open the app every day
· Reels account for 50%+ of time spent on platform
What’s really changed is how people use it…
· More time in Stories and DMs than feeds
· Shopping is less about the Shop tab, more about creator recommendations
· Younger users want realness, not polish
Also worth watching this, AI-powered search shortcuts are in testing, DMs are getting smarter, and search is evolving to feel more intuitive. Instagram is creeping toward being a discovery-first platform.
Advice: Create for every layer:
· Reels for discovery
· Stories for behind-the-scenes and conversation
· DMs for conversion and feedback
And stop chasing reach. Focus on relevance and regularity.
Not flashy, but meaningful
The updates this month aren’t flashy, but they are meaningful. Platforms are prioritising:
· Control: better security, reply settings, AI targeting
· Creativity: smart editing, topic tags, interactive tools
· Clarity: clearer ad tools, less misinformation, personalised experiences
Also worth noting: the algorithm trend is towards rewarding quality over quantity. There’s a move away from generic brand content and towards niche value, one-to-one interaction, and outbound engagement.
Focus on depth, not just volume. Get your house in order, tighter targeting, better profile CTAs, stronger community management. Then experiment from there.
Need help making sense of it all?
If your content feels stale or your social strategy hasn’t evolved this year, it’s time for a reset. Book a call. We’ll audit, advise and get you moving again.