10 dos and don’ts when creating content

September 7, 2023

You’re probably well aware of the importance of creating great content, right? Well, today’s your lucky day because I’m sharing basic tips on how to create valuable content for your social media and what you should avoid doing!

Why is content so crucial, you wonder?

• Info overload: Imagine the internet as a bustling marketplace where everyone’s shouting. Your posts can easily get lost in the noise
• High expectations: People nowadays expect content that not only informs but also entertains and resonates with them
• Conversion power: Quality content has the potential to turn casual observers into dedicated fans and customers
• Trustworthiness: People trust content that looks and feels credible

Excited to learn more? Keep reading! 👉 Here are some practical tips for creating quality content:

10 things to do when creating content:

1. Define your purpose: Clearly outline the purpose of your content. Are you informing, entertaining, inspiring, or persuading your audience? Knowing your goal guides your content creation
2. Know your audience: Understand your target audience’s preferences, interests, and pain points. Tailor your content to resonate with them. What do they love? What keeps them up at night? What makes them click?
3. Find your voice: Develop a distinctive tone and voice for your content that reflects your brand personality. This helps you stand out in a crowded digital landscape
4. Research: Dive into research. Make sure your content is well-informed and backed by credible sources. Support your points with relevant data and statistics
5. Create engaging headlines: Craft attention-grabbing headlines that pique curiosity and encourage readers to dive into your content
6. Organise your content and tell a story: Structure your content logically with a clear introduction, main points, and conclusion. Incorporate storytelling techniques to make your content more relatable and memorable. Stories create an emotional connection with your audience
7. Visual elements: Spice it up with visuals (images, graphics, videos) to keep readers engaged
8. Proofread and edit: Always proofread your content for spelling, grammar, and formatting errors. Editing ensures clarity and coherence
9. Include a Call To Action (CTA): Encourage your audience to take a specific action, whether it’s leaving a comment, sharing the content, subscribing, or making a purchase
10. Promote and share: Once your content is ready, spread the word. Share your content across suitable platforms

10 No-Nos when creating content:

1. Text overload: Avoid having too much text in your content. It would make it difficult to read and non-appealing; keep it manageable
2. Bland corporate colours: Add a splash of vibrancy to stand out in the digital crowd
3. Value matters: Ensure your content provides value to both your brand and your audience
4. Platform-friendly: Customise your content to suit the unique vibe of each social platform
5. Font finesse: Choose user-friendly and visually appealing fonts
6. Alignment harmony: Make sure your text and images work together harmoniously
7. Visual appeal: Strive for visually appealing content that catches the eye
8. Logo moderation: Use your brand logos and colours strategically, not excessively
9. Grammar and spelling: Avoid content riddled with errors; they can be a turn-off
10. Avoid deception: Stay away from misleading tactics just to grab attention

With these do’s and don’ts in mind and a little bit of creative magic, you’ll be well-prepared to craft content that not only stands out but also resonates with your audience, driving engagement and conversions. BUT! You need to stay updated! Keep up with industry trends and updates, and don’t think twice to adapt your content strategy accordingly. Oh, and by the way, if you ever need assistance in crafting content, don’t hesitate to reach out – we’re always up for a chat!