September 24, 2013
After our recent accolade claiming a top 10 spot in the Cision’s best UK social media blogs, I thought it would only be right to give you a little top 10 of my own. At our B2B breakfast event last week, and in conversations with our B2B clients, we find ourselves referring to a number of telling stats from various pieces of research. When you look at these findings and combine with feedback from your networks, insights, market trends and just plain common sense it is clear to see the shift and re- shaping of B2B social media. This should not be just for the reference of marketers but for sales teams, customer service, senior management, subject matter experts, CEOs etc.
Here are 10 must know facts (click-to-tweet), and how they are shaping the social landscape:
Whilst there is a consumer stat in here, we know that this translates into the B2B world. Buyers are doing their own research, consuming content before engaging with a representative of the company. So your content matters, and so does how you get in-front of prospects and customers. Sales people have to work hard to engage buyers earlier in the purchase journey, they need to use the quality content that is that their disposal to help nurture prospects. See where social may fit?
And finally, (10) 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. This is not just about marketers, this is about as an organisation embracing the change that social and mobile technology has thrust upon us. There are huge internal benefits to a workforce full of trust (attrition rate, productivity, creativity, the list goes on). Ultimately though, getting back to the bottom line…
People buy from people. A network of connected employees embracing social media will give your organisation a personality, a face to the name, trust and above all else an increased chance of converting the buyers of today.