May 24, 2013
The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a tweet and 34% will share a link. So let’s put it into practice and find out how good your retweeting skills are!
From a UK survey of 1,000 individuals:
Reach of your experiences is increased to 74% by combining live events with social
When experiences and social are combined, 49% feel more positive about a brand
37% join brand social media pages as a consequence of experiential marketing
54% will find out more about a product as a result of Live Brand Social
After a Live Brand Social event, 46% will visit the brand in-store
And after a live experience with social 38% will become regular customers
69% of consumers are using mobile devices to share Live Brand Social content
54% of people will recommend your brand to a friend because of a live experience with social
53% of consumers will make a purchase as a result of Live Brand Social
As a consequence of Live Brand Social, 28% will go on to purchase within a month
Download the full report and share your thoughts on live brand social with us bit.ly/LiveBrandSocial #LiveBrandSocial
