The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a tweet and 34% will share a link. So let’s put it into practice and find out how good your retweeting skills are!
From a UK survey of 1,000 individuals:
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