11 tips to make your social media policy secure

You may have seen The Social Media Policy Workbook already. But if you haven’t, it’s a resource chock-full of checklists, tips and real life examples to help you create a robust social media policy that can stand up to scrutiny.

Now we’ve gone one step further with added tips and advice from our team as well as some guest spots from those working online!

130819 PostCardGraham

 

2. It is essential to get all relevant staff involved early, it not only gets buy in, but ensures that you don’t make assumptions

3. Once a policy is in place you need to think very hard about how to communicate it. And not just communicating once, but across the life of your social estates

130819 PostCardMiller

5. Don’t forget to add policy details to your existing policies and company documents. Even your induction and exit materials should include reminders and pointers

6. If you have industry regulations and compliance, work closely with your associations. There is often a case for a cross industry collaboration that brings everyone up to speed with the risks and vulnerabilities

130819 PostCardNicholson

8. Some aspects of your policy should be strict, but there are other instances when you should be flexible. You cannot control all online activity so be realistic and fair about how to deal with anomalies

9. What happens in private, stays on social. Educate your employees to be aware that what they comment, post and share in their own time and on their own profiles remains online for all to see, and can have consequences

10. Ask for help. Speak to someone in the know to make sure that your policy is as robust, and truthful, as it can be. Social media marketers live and breathe social and can often explain the nuances or potential pitfalls

11. Clarity is key. Make sure that you define who your policy applies to and who it does not. This will mean regularly reviewing and updating your document, especially as social continues to grow and evolve throughout the organisation

If you have a top tip to share with us or think we’ve missed something, then get in touch. You will even have your name printed on one of our funky digital post cards!

Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More