Is PR welcome in social media?

Let’s be honest about this, on the whole the PR industry is not welcome in social media. People consider their blogs, Facebook pages and Twitter streams to be their personal space, and they don’t want us oily spin-merchants barging in and shoving our brand messages up in their faces. Nobody likes getting cold-called when they’re…

Read More

2009 will be the Year of the Re-Tweet

If you’re still struggling to understand why Twitter might be a useful PR tool, you should probably take a moment to understand the concept and implications of the phenomenon of re-tweeting. It’s a very simple premise: John finds something he likes on the internet, so he writes a Twitter post about it with a link.…

Read More