Chatroulette – a step too far?

As we all know, for some time now, media-savvy companies have been taking full advantage of YouTube, Facebook and Twitter, for a combination of brand-building, direct sales, customer service and PR. This has left us all wondering what will be the next big ‘thing’.   Could it be the controversial Chatroulette? For those of you…

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Has Google lost its buzz??

Times they are a changin’, or so it seems. The powerhouse of the internet that is Google has a pretender to its crown. Facebook has managed to gain a level of momentum that could well see it take over as the most influential company on the web. It is the strength of the relationship that…

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Customer service and Twitter – friend or foe?

Having some issues with a new service we’d just subscribed to, I was frustrated to find that I’d have to wait nine hours to call a helpline based in the US. Turning to Twitter, I found @jivesupport and pinged them a tweet asking for a support number in the UK. I received an almost instant…

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immediate future launches new Twitter stream

Hopefully you follow a few of the members of the immediate future team who have their own personal Twitter feeds, but for the first time we’ve set up an official company presence: Tweets by iftweeter If you’re on Twitter, wander over and check it out. What can you expect from the feed? News and views…

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What goes on inside a Sony laboratory?

Everyone knows what press trips are about right? A chance to jet off to some sun-kissed location, get drunk with your journalist mates and generally avoid doing work for a few days. It’s all a big laugh. Well, no actually. Not always, anyway. Especially not when the trip has eco-conscious thinking at its heart, as…

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Leap of faith

This week I enjoyed ‘An Evening with Rufus Wainwright’ at Sadlers Wells in London. Watching the very unusual first half of the performance, I was mulling over the power of the performer, the generosity of the audience, the nature of being an expert and relationships. I know. High faluting stuff. It was that kind of…

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Natural disasters, the natural ground for social media

The latest volcanic eruption in Iceland has had a dramatic effect on many more millions of people than could have been imagined. As one person commented on Twitter this morning, interesting to see the hand of God can still command such control over us mere humans – or something like that. It is a time…

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Does the death of Bebo put pressure on Twitter?

Since the news broke that Bebo is in terminal decline, opinion formers have been asking: why did it fail? Some, like The Times, have pointed towards a lack of monetisation through advertising. If we hold up the Facebook smart advertising model as the best commercial blueprint, this conclusion would make sense. However, with recent results…

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