In search of the value of a story

Ask any PR or advertising professional about the value of having a story to bring a campaign to life and it’s recommended that you be seated comfortably, ready to listen, with a very sympathetic look on your face. Whereas authors and journalists have the pleasure of starting with the story and then working towards a…

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Social Media Lens uncovers the truth about social media

Taking a look at the evolution of social media as a communications tool over the past year, it is clear that one thing in particular has changed, businesses now take it seriously and include in their communications strategy. Brands now automatically lose their shine with customers if they do not allow for direct communication between…

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So, what has Apple got?

Surely it can’t just be about the products. There are many other consumer electronics companies with great design and rich features. So what makes hundreds of people – probably take a day holiday from work – stand in a queue for hours just for a new phone? I have been a vocal advocate of all things…

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It’s good to talk!

In this day and age of social networking, many PRs are now beginning to rely too heavily on email and instant messenger to sell-in their stories to the media. Gone are the days of the telephone and the hour long lunch briefing. Now it seems, we are becoming guilty of broadcasting our messages through round-robin…

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