Archive: Sep 2022

As we move into December and with all the attention turning to Christmas, the social media stories that hit our headlines in November may be a distant memory to you. So in case you’ve forgotten, here’s a round-up of all the social media stories that got us tweeting in November.
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Brands on Facebook are a lot like teenagers in high school; both crave popularity. Conventional wisdom teaches us that to be popular you need to be seen fraternising with the cool kids. A recent study by…
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I’m not claiming to have come up with the notion that your customers write your brand and your employees write your company culture, but it’s one I keep coming back to. If the brand is a promise – setting the expectation of an experience – then to be fulfilled, someone…
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I watched the Trip on BBC2 last night.  I laughed, I had a little think, I may have even drooled a bit over the Hipping Hall seven course tasting menu that formed the backdrop for Steve Coogan and Rob Brydon’s inspired back and forth comedy master class.
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It’s Christmas, so it must be time for a Beatles piece of sales and marketing activity. Yes, it seems Sir Paul and Ringo (+ Yoko and Olivia) just don’t have enough money. Last year, it was remastered albums and Beatles Rock Band. This year, the world’s most famous foursome has…
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Our social shopping research revealed a high propensity for influencers [and consumers] to want rewards for recommending a brand or reviewing a product/service. There is, unsurprisingly, a high demand for incentives that discount (75%). But the intriguing insight is how this is coupled…
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One of the most intriguing trends emerging from the social shopping explosion is the re-positioning of the consumer as product expert; the level of trust we now place on strangers. A recent post on ReadWriteWeb provided some further statistical evidence of this movement with specific reference…
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As brands adopt and implement more social media marketing in house, so the demand for enhancing social skills and capabilities is growing. But building social capabilities takes more than a one day training course.  Perfecting your social media skills…
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We at immediate future feel it’s only right to flag Will and Kate’s wedding engagement this week. Over the past couple of days #royalwedding has been the number one trending topic on Twitter, followed by Kate Middleton at number two and Prince William at number three. As…
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The conversion from “like” to purchase is currently a hot topic for brands seeking to optimise social media opportunities; and recent research from YouTube, supported by the IAB, has highlighted the magnitude of this challenge. The iconic Facebook thumb 60% of…
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They may be slow adopters but the British Monarchy finally joined 500 million people across the world last week and signed up to Facebook. Instead of having a personal profile, the…
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Love it or hate it, the X Factor has taken to our screens again and the hype around the show is even bigger than ever.  From now until Christmas, the British public (willingly or forced) eat, sleep and breathe the X Factor as it not only dominates…
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There’s a bit of a quirk emerging in the retail research report detail that, as a social media agency, we’re interested in exploring. It involves fashion. And women. And how we can’t get enough of talking about our clothing – yet we seem to have quite a clear idea…
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There is much debate about whether social media can generate a return on investment. It is certainly a hot topic given the increasing investment in social media activity. As a social media agency we work with lots…
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