immediate Insights – Are customers the new product experts?

One of the most intriguing trends emerging from the social shopping explosion is the re-positioning of the consumer as product expert; the level of trust we now place on strangers. A recent post on ReadWriteWeb provided some further statistical evidence of this movement with specific reference to the travel industry. Referring to Kevin May’s review…

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Social Media Training – Just do it…

As brands adopt and implement more social media marketing in house, so the demand for enhancing social skills and capabilities is growing. But building social capabilities takes more than a one day training course.  Perfecting your social media skills means doing it. Social media is a vocational discipline – it is best learnt with action.…

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