Google Abuserank – should you* be scared?

You may have heard that Google has changed its search algorithm and with that change, instilled the word Abuserank forever into the minds of SEO experts. According to Google they were spurred into action by the story of Clarabelle Rodriguez and the shocking (and by shocking I mean truly abusive and in some cases illegal)…

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UK consumers leading the way in online spending

As a social media agency, we’ve known for a while that the UK lead in online purchasing but recent research from Ofcom demonstrates the extent of this trend. According to the fifth international Communications Market report, UK internet users spend significantly more online than those in other countries. And, when it comes to social networking,…

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Decoding the Facebook algorithm

Brands on Facebook are a lot like teenagers in high school; both crave popularity. Conventional wisdom teaches us that to be popular you need to be seen fraternising with the cool kids. A recent study by The Daily Beast, however, reveals the quickest way to become popular on Facebook is to do the opposite. The…

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Stuart Baggs – your brand is out of control

I’m not claiming to have come up with the notion that your customers write your brand and your employees write your company culture, but it’s one I keep coming back to. If the brand is a promise – setting the expectation of an experience – then to be fulfilled, someone needs to experience it. It…

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Rewarding influencers – it’s not all about the money

Our social shopping research revealed a high propensity for influencers [and consumers] to want rewards for recommending a brand or reviewing a product/service. There is, unsurprisingly, a high demand for incentives that discount (75%). But the intriguing insight is how this is coupled with a need for recognition too. There is a long tail of…

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immediate Insights – Are customers the new product experts?

One of the most intriguing trends emerging from the social shopping explosion is the re-positioning of the consumer as product expert; the level of trust we now place on strangers. A recent post on ReadWriteWeb provided some further statistical evidence of this movement with specific reference to the travel industry. Referring to Kevin May’s review…

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Social Media Training – Just do it…

As brands adopt and implement more social media marketing in house, so the demand for enhancing social skills and capabilities is growing. But building social capabilities takes more than a one day training course.  Perfecting your social media skills means doing it. Social media is a vocational discipline – it is best learnt with action.…

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