2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year!

Facebook:

I’ve seen A LOT of articles peppered around the net claiming that Facebook is in crisis now that the younger generation are choosing more image-centric networks such as Instagram and Snapchat. I disagree that Facebook is doomed in 2014…whole-heartedly. We’re too emotionally attached to give it up. Facebook provides us with a way to stay connected to our friends and loved ones.

However as Facebook turns 10 in 2014, to keep up with the growth of Google+ and image-based networks, I foresee that the network will continue its focus on mobile, providing advertisers better opportunities to refine and target their ads.

In 2013, Facebook was in the testing phase of auto-play video ads and we should expect to see a gradual wider rollout in 2014. Ads that automatically play on your newsfeed will be difficult to ignore and could be a huge success for advertisers and marketers. But inappropriately targeted ads may be detrimental to Facebook and very annoying for the user!

Twitter:

It seems as if writing 140 characters is as tedious as writing an essay for many internet users who want to share and receive information FAST.

As a result, Twitter has become much more visual in the recent months with images and videos becoming more accessible, appearing directly on your newsfeed rather than having to click on a link to view an image, and this is set to continue in 2014. Through engaging visual assets, businesses are able to reach specific audiences, and there will be much more focus on ads now that Twitter has become a public company.

LinkedIn:

LinkedIn is still going strong as the number one social networking site for professionals and will continue to emerge as a primary player in the B2B market, attracting even more users. By positioning itself as one of the largest sources of content creation and curation for professionals, the advantages for B2B companies will become vast in 2014.

Following the introduction of LinkedIn Showcase Pages in late 2013, this year we may see these pages evolve to become more visually appealing with embedded videos and content that is unique and targeted to specific fans.

Google+:

Although Facebook continues to lead with the highest number of monthly users, Google+ is quickly gaining traction with a reported 300 million active users only two years after its inception. Google + is proving to be incredibly significant as a multi-functional social network. Google not only uses the platform to collect demographics, location, etc, but it is useful in terms of SEO, making your online presence stronger by helping to improve your chances of showing up in a Google search and offering your content better value by choosing to share via this platform. The progress of Google+ looks exciting indeed. Watch this space…

How do you think some of our favourite platforms will fare in 2014? Leave your comments for Bakti below or tweet us @iftweeter

Latest Posts

Carousels aren’t just for influencers showing off travel pics or smoothie recipes, in the B2B world, they’re one of the most powerful ways to share value, educate your audience, and build real connections, without putting people to sleep with walls of text. But how do you make yours stand out?…
Read More
Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…
Read More
When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More