socialmedialaw

It’s not just Vloggers that need to know ASA rules

Today the BBC reported a crackdown on paid promotions via vlogging (video blogs). The example was given of Mondelez brand, Oreo, paying well-known vloggers to promote their biscuits (not a new or particularly unethical practice in itself). However, the vloggers did not declare that this was a commercial arrangement and the Advertising Standards Authority (ASA)…

Read More