210319_KH_Read The Feed

Episode 49 – Serious Social – Read the feed

  Ep 49: Serious Social – Read the feed It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging, alienate customers and garner awareness for all the wrong…

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How to balance your brand to get social attention

Since McDonalds and AutoTrader talked about being bold with content, it has been front of mind for me. I cannot stop thinking about the minutiae of being brave with social comms.  It matters. Social is so noisy, you need bold content to grab attention. But it is a complex challenge – being brave is not…

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