3 social platforms you should not ignore in B2B

We spend a lot of our time with our B2B clients talking about, and operating in, LinkedIn, Twitter & YouTube. Whilst these platforms (for good reason, particularly LinkedIn) are taking the floor and presenting the most opportunities at the moment, it is important for Marketers not to become closed to the opportunities lying in other platforms. These 3 platforms are catching my attention at the moment and have the potential to be very effective – particularly when leveraged alongside the ‘big boys’ above.

To some of you, this might be an obvious choice but some are still overlooking the content giant. A recent set of feature updates has seen the platform move beyond housing just presentation content, to include infographics too (see Slideshare below).

Benchmarks taken from some of our client content has seen an organic incremental views attributed from within the platform itself (outside of embeds) of 41%. B2B brands who are already using Slideshare should assess how content is optimised and presented within their brand channels and consider an upgrade to integrate form fill/data capture to capitalise on lead generation opportunities.

What? I hear you cry! Well yes, Pinterest may have a reputation for wedding day mood boards but the serious folk among us will know the stats about driving significant retail traffic. Their recent feature update allows users to pin articles, a significant change which will shift into the court of the B2B marketer. It is also worth noting, that with visual content on the up and up, we have seen some formidable brand channels grow on the platform, displaying infographics and other visual delights.

Depending on your penchant for underground music or strings of remixes, you may well not have come across Soundcloud. But the platform is in huge growth mode, now boasting over 200 million active listeners per month.-Think of it as the YouTube of audio! Free, accessible across multiple platforms and easy to embed and deploy through your own brand channel, this platform shouldn’t be ignored. Rejuvenate the fading “podcast” style content and think outside the box like TheNextWeb have below. In addition, Soundcloud are ramping up with third party integrations, one of the latest sees embeds within Google+ posts.

© Pinterest. Photo. The Drum

Latest Posts

Are you mentally struggling in your workplace right now? Have you lost confidence, or is your self-esteem lower than normal? If this sounds like you, let's overcome these issues together with a few tips that may help with your creativity when creating content.
Read More
The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More