One thought on “4 key perceptions of social media by a Gen Y focus group of one

  1. Really interesting read. The point “She wants to see brands that tailor content to her at the right time and with at least a modicum of understanding of who she is” is a nice validation of what I’m always saying to my clients – you need to think about where the audience is and what they’re doing when they read your post. Being relevant to a specific day is ok, to being relevant the minute is really what you now need.

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