January 3, 2023
A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market.
Make brand-new resolutions
When Twitter took a turn at the end of 2022, marketers started searching for ad spend alternatives. It seems most brands have decided to prioritise other platforms, namely TikTok and LinkedIn. There is a long list of other sites wanting a seat at the table, but longevity is yet to be seen. However, this is the ideal opportunity to step back and reassess how resources are being distributed across social media.
Keep it short and simple
It’s no surprise that short-form video has yet again been proven to be the most effective tool for memorable social media messaging. Be sure to make choices that are educational and informative for your audience. It doesn’t really matter what everyone else is doing if your content remains meaningful and consistent. One of the best ways to maximise search engine results this year is through YouTube Shorts.
Focus on connection
The focus this year should be on connecting. Without conversational content, the customer journey ends before it begins. Consumers expect genuine communication from brands to build loyalty and trust which is a win-win for everyone. Make sure to monitor which social media channels are getting the most engagement and utilise social listening to respond accordingly.
To thine own self be true
Don’t just go with the flow! To stand out from the endless onslaught of wave after wave of content, you must be bold. A great way to help your target audience feel heard, seen, and understood is by using truisms. Think about how you can share content that includes your customers but also piques the FOMO of others. It doesn’t have to be perfect, just real.
Community and relationships are everything. As we enter a new year, people want a greater sense of belonging and purpose. Now is the perfect time to rethink how you want to interact with your audience to connect with what’s important to them.
Do you need assistance implementing a new social media marketing strategy? We can help! Contact us today to learn more.