5 facts about micro-videos you must know!

October 25, 2013

As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that we, brands and businesses, should take notice off?

Between June 19 – July 19 2013, Vine videos got .0206 % average engagement rate, Instagram videos got .0111 % average engagement rate

Of the brands on Instagram, 62 % have shared at least one Instagram video.

Instagram has 150 million users … Vine has 40 million.

A branded Vine video is 4 times more likely to be seen than a regular branded video.

2/3s of the world’s mobile data traffic will be video by 2017.

Video is becoming hard to ignore, have your say on the subject by sharing your thoughts below!

Latest Posts

Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…

The holiday season is the loudest time of year on social media. Feeds fill up with gift guides, sales, countdowns and sentimental posts, and it becomes very easy for brands to disappear in the noise. As a social media agency, we live in that space every day, and we know…

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…