5 facts about micro-videos you must know!

October 25, 2013

As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that we, brands and businesses, should take notice off?

Between June 19 – July 19 2013, Vine videos got .0206 % average engagement rate, Instagram videos got .0111 % average engagement rate

Of the brands on Instagram, 62 % have shared at least one Instagram video.

Instagram has 150 million users … Vine has 40 million.

A branded Vine video is 4 times more likely to be seen than a regular branded video.

2/3s of the world’s mobile data traffic will be video by 2017.

Video is becoming hard to ignore, have your say on the subject by sharing your thoughts below!

Latest Posts

How FS marketers stay discoverable when Google isn’t the starting point Sixty per cent of Google searches now end without a single click. Your prospects still have questions, but they’re finding answers on LinkedIn, Reddit, TikTok and, increasingly, in ChatGPT’s neat little summaries. As I said on the recent LinkedIn…

Summer’s not slow, but it’s just quiet enough to hear yourself think. With fewer meetings, fewer emails, and half the team in Cornwall, you finally get to lift your head from the day-to-day mess and take a proper look at what’s working, and what isn’t (well that’s what we…

There’s a new feature being tested on Instagram that hasn’t made a big splash (yet), but for social teams serious about performance, it could quietly reshape how we plan, design, and optimise content. Instagram is trialling a new analytics layer that shows how many likes each individual…