5 facts about micro-videos you must know!

October 25, 2013

As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that we, brands and businesses, should take notice off?

Between June 19 – July 19 2013, Vine videos got .0206 % average engagement rate, Instagram videos got .0111 % average engagement rate

Of the brands on Instagram, 62 % have shared at least one Instagram video.

Instagram has 150 million users … Vine has 40 million.

A branded Vine video is 4 times more likely to be seen than a regular branded video.

2/3s of the world’s mobile data traffic will be video by 2017.

Video is becoming hard to ignore, have your say on the subject by sharing your thoughts below!

Latest Posts

Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand and your style. Start with…

Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…