5 facts about micro-videos you must know!

October 25, 2013

As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that we, brands and businesses, should take notice off?

Between June 19 – July 19 2013, Vine videos got .0206 % average engagement rate, Instagram videos got .0111 % average engagement rate

Of the brands on Instagram, 62 % have shared at least one Instagram video.

Instagram has 150 million users … Vine has 40 million.

A branded Vine video is 4 times more likely to be seen than a regular branded video.

2/3s of the world’s mobile data traffic will be video by 2017.

Video is becoming hard to ignore, have your say on the subject by sharing your thoughts below!

Latest Posts

When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of advertisers and marketers in the…

Browsing through Pinterest, your camera roll, or that chaos of open tabs, you probably ended up saving something (or a bunch of things) “for later.” A colour combo. A logo. A layout that just felt right. In our previous blog, Chill, You’re Still Creative: How To…

Because the work everyone copies rarely stays effective for long. One of the easiest ways to make social look forgettable is to follow every piece of accepted advice too faithfully. That’s why we have to break the rules, occasionally That sounds slightly weird to admit in an industry built…