5 facts about micro-videos you must know!


© Vine. Logo. © Instagram. Logo.

As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that we, brands and businesses, should take notice off?

  • Between June 19 – July 19 2013, Vine videos got .0206 % average engagement rate, Instagram videos got .0111 % average engagement rate
  • Of the brands on Instagram, 62 % have shared at least one Instagram video.
  • Instagram has 150 million users … Vine has 40 million.
  • A branded Vine video is 4 times more likely to be seen than a regular branded video.
  • 2/3s of the world’s mobile data traffic will be video by 2017.

Video is becoming hard to ignore, have your say on the subject by sharing your thoughts below!

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