5 things businesses need to know about Generation Z

When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before and 66% of iGen claiming to complete Xmas shopping before December 1st, I thought that there was some life in the old dog yet.

We all know that these Gen Zers are multi-screening, they embarrass the rest of us with their tech knowledge and their insusceptibility to advertising, and they have their finger on the social pulse and have a new channel to live by before the rest of us have updated the Facebook app on our phones. However, I wanted to quantify some of these for businesses and, moreover marketers, to aid them in breaking through to these savvy post-millennials.

So here goes, 5 things that you may not know and will certainly help you to market better to Generation Z them.

Facebook is like… so yesterday, man!

1. Teenagers favour the likes of Snapchat, Whisper and Secret over the larger, mainstream social networks. To put that into perspective, a quarter of 13-17 year olds left Facebook this year.

If you are building a 2020 vision….

2. Know that by then Gen Z will be responsible for 40% of all consumer spend

Oh, you thought second-screening was cool… that’s cute…

3. Where Millennials are generally using 3 screens, the Post-Millennial generation use 5: a phone, a TV, a desktop, a laptop and an iPod or iPad.

I know what you are thinking….”this is all great but they don’t have any money!” Ummm… well, that isn’t quite right actually…

4. In the US alone, a Gen Z gets $16.90 a week in pocket money, which equates to over $44 billion a year in spending power!
5. Beyond their own spending power, they also influence in excess of $600 billion of the family spend a year.

Latest Posts

How FS marketers stay discoverable when Google isn’t the starting point Sixty per cent of Google searches now end without a single click. Your prospects still have questions, but they’re finding answers on LinkedIn, Reddit, TikTok and, increasingly, in ChatGPT’s neat little summaries. As I said on the recent LinkedIn…
Read More
Summer’s not slow, but it’s just quiet enough to hear yourself think. With fewer meetings, fewer emails, and half the team in Cornwall, you finally get to lift your head from the day-to-day mess and take a proper look at what’s working, and what isn’t (well that’s what we…
Read More
There’s a new feature being tested on Instagram that hasn’t made a big splash (yet), but for social teams serious about performance, it could quietly reshape how we plan, design, and optimise content. Instagram is trialling a new analytics layer that shows how many likes each individual…
Read More