5 tips of social media housekeeping

August 30, 2022

The accounts you follow are a huge reflection of your business’s social media strategy. Associating with accounts that have nothing to do with your industry, target audience, or the products/services you offer, will make your strategy look random, disorganised, and possibly even spam-like. Today we’re looking at how you can keep your social media following squeaky clean:

1. Unfollow inactive accounts. They just bulk up your following count.
2. Your number of followers should be higher than the number of accounts you follow.
3. Follow only accounts that are relevant to your industry and strategy.
4. Try creating Twitter lists to categorise the accounts you follow.
5. Avoid following controversial accounts – that might provoke negative reactions towards your business.

Cleaning up your followers and following will also help you stay on top of the algorithms and invisible likes. If you’re unsure about which accounts you need to follow on social, don’t sweat it! Work with an experienced partner like us – contact our team today

Latest Posts

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.