60 Second Social 02/05/17

May 2, 2017

B2B marketers, meet your new best friend, LinkedIn Matched Audiences! The new feature includes three new targeting capabilities; website retargeting, account targeting and contact targeting. The new targeting options are similar to that of Facebook’s custom audiences, and Twitter’s tailored audiences, but will they prove to be as successful? Find out all you need to know in this week’s rendition of #60secondsocial.

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…