60 Second Social 02/05/17

May 2, 2017

B2B marketers, meet your new best friend, LinkedIn Matched Audiences! The new feature includes three new targeting capabilities; website retargeting, account targeting and contact targeting. The new targeting options are similar to that of Facebook’s custom audiences, and Twitter’s tailored audiences, but will they prove to be as successful? Find out all you need to know in this week’s rendition of #60secondsocial.

Latest Posts

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…

Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.