60 Second Social 05/06/2017

June 5, 2017

This week in #60secondsocial we’re discussing how the role of paid media has, and will continue to rise. However, the misconceptions around the role of paid media are still heavily in debate. We reinforce the importance of paid modelling to ensure you’re targeting, and reaching, the right audience. Nothing in life is free, and social is no exception!

Latest Posts

I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…