60 Second Social 06/07/17

July 5, 2017

We’re behind the scenes at #FujitsuWorldTour. In this rendition of #60secondsocial we’re highlighting the importance of capturing great video content on social. We highlight that planning is extremely beneficial; storyboards are key. Similarly, the best audio and lighting you can get your hands on is of utmost importance. We talk capturing general views (we must say the Canary Wharf Skyline is particularly pretty!). Keep your eyes peeled for more behind the scenes action from this year’s Fujitsu World Tour.

Latest Posts

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…