60 Second Social 10/04/2017

April 10, 2017

What a huge week for social! This week we’re talking Facebook’s new AI-powered digital assistant, Twitter losing live streaming, and the ASA banned Instagram blogger. We also highlight the importance of an in-depth understanding of paid social, as it continues to make an impact on the social world. However, Snapchat’s announcement of two new tools triggered our focus to be primarily on retargeting this week, and how critical it is to everything we do in social.

Latest Posts

Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as if community will magically fix…

A few weeks ago we wrote about Instagram testing a brand-new way to help creators grow their audiences, and it centres around Early Access Reels. This new feature lets creators publish a Reel that only their followers can watch for a set period of time. Anyone who…

Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand and your style. Start with…