60 Second Social 10/04/2017

April 10, 2017

What a huge week for social! This week we’re talking Facebook’s new AI-powered digital assistant, Twitter losing live streaming, and the ASA banned Instagram blogger. We also highlight the importance of an in-depth understanding of paid social, as it continues to make an impact on the social world. However, Snapchat’s announcement of two new tools triggered our focus to be primarily on retargeting this week, and how critical it is to everything we do in social.

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.