60 Second Social 12/06/17

June 12, 2017

Who won this year’s election on social media? In this week’s rendition of #60secondsocial we’re focusing on how the use of social media listening in this year’s general election meant the campaign parties were able to pull out vital insights on their key audiences. For Labour this lead to the unlikely partnership of grime artist, JME and Labour leader, Jeremy Corbyn. With JME’s support on social media, Labour could reach a younger demographic, and ultimately, increase their votes.

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